严肃游戏联合提案和新加坡游戏解决方案中心设立

  新加坡，2011年1月12日——新加坡Media Development Authority（MDA）和英国Serious Games Institute（SGI）今天宣布了两条方案，旨在为新加坡和英国的游戏公司提供合作的机会——严肃游戏的联合提案以及新加坡Games Solution Centre（GSC）的设立。

  Singapore, Jan 12, 2011 -- The Media Development Authority of Singapore (MDA) and the Serious Games Institute of United Kingdom (UK) today announce two initiatives that aim to create opportunities for game companies from Singapore and UK to work together - joint call-for-proposals on serious games and the set up of a Games Solution Centre in Singapore.

  通过这一严肃游戏的联合提案，公司可以获得SGI在游戏设计和研发方面的指导；同时新加坡公司可以获得开拓欧洲市场的机会，以及英国公司进入亚洲的机会。 为了支持此联合提案，MDA将在两年内投入500万新元（250万英镑）的资金来支持相关项目。

  Through the serious games joint call-for-proposal, companies can expect to receive mentorship from the Serious Games Institute in terms of game design and research and development (R&D) as well as market access to Europe for Singapore companies and Asia for UK companies. To support this joint call-for-proposal, MDA will commit SGD $5 million or GBP 2.5 million over two years to fund selected projects.

  这一方案将成为新加坡公司巨大的机会，借此进一步扩大目前其严肃游戏的发展，并发现有意愿到新加坡工作的外国游戏设计人才，特别是来自中国的人才。
This initiative will be a great opportunity for Singapore companies to expand its current development of serious games, and to tap on foreign talent who are interested to work in Singapore as a games designer, especially talent from China.

  第二条解决方案——GSC的设立将确保新加坡游戏公司从SGI的完备研发能力中获益。未来的3年，会有500多名游戏开发者从GSC中获益。
  The second initiative, the Games Solution Centre will see Singapore game companies benefitting from the established research capabilities of Serious Games Institute. More than 500 game developers are expected to benefit from the Games Solution Centre over the next three years.

  GSC将建立在新加坡的Mediapolis Phase Zero——未来Mediapolis@one-north的过渡阶段，预计2011年第二季度竣工完成。
  The Games Solution Centre will be located at Mediapolis Phase Zero in Singapore, an interim prototype of the future Mediapolis@one-north and targeted to be ready by the second quarter of 2011.

  MDA的Interactive Media and Games（互动媒体和游戏）部门高级总监Thomas Lim先生表示：“我们很高兴能够与SGI合作，促进新加坡游戏产业的发展。我们希望新加坡利用这次机会，加强开发严肃游戏的专业技术，开拓新领域进一步 拓展业务。通过这次合作，我们也希望跟英国游戏公司合作为他们在新加坡的业务活动建立枢纽，并希望新加坡能够为他们提供一个平台，进一步拓展其在亚洲的市 场。”

  Mr Thomas Lim, Senior Director of Interactive Media and Games from MDA, said: "We are excited to partner with the Serious Games Institute of UK to grow the serious games sector in Singapore. We hope that Singapore companies will make use of the opportunities that we have created to strengthen their expertise in creating serious games and explore new areas to further grow their business. Through this partnership, we also hope to work with UK game companies to hub their activities in Singapore, and to use Singapore as a launch pad for their ambitions in the Asian market."

  GSC的设立为新加坡的媒体产业增添了一笔亮色。过去20年，新加坡的文化多样性，良好的商业环境和完善的知识产权体系已经吸引了大量国际媒体名牌在新加 坡设立分支机构，包括22家国际卫星广播公司，如AXN，BBC，HBO。除了这些广播公司外，还有顶级的动画和游戏工作室，如LucasFilm Animation（卢卡斯电影公司），Electronic Arts（艺电）和Rainbow S.p.A（意大利彩虹公司）。在国外人才供给的支持下，比如北京SeeGee动漫设计有限公司，将不断有来自中国、受过良好培训的年轻有为的设计师来到 新加坡，接触GSC并获得工作的机会，与世界上的顶级设计师一起提高他们的创意技能。

  The establishment of the Games Solution Centre adds a feather to the cap of Singapore's media sector. Over the last two decades, Singapore's cultural diversity, pro-business environment and robust intellectual property regime have attracted global media brands to set up in Singapore. These include some 22 international cable and satellite broadcasters such as AXN, BBC and HBO. Joining these broadcasters are also top animation and games studios such as LucasFilm Animation, Electronic Arts and Rainbow S.p.A. With the support of foreign-based talent supply, like SeeGee VFX Center in Beijing, there will be a constant flow of young, talented trained artists from China who can tap on the Games Solution Centre and associated benefits of finding jobs and developing their creative skills with the best in the world.

  SGI总监Tim Luff先生表示：“我们很高兴能够与MDA合作达成令人激动的方案，我们希望这将推动新加坡严肃游戏新兴产品的发展。SGI认识到在亚洲建立枢纽的重要 性，借此来深化研发，开拓合作，支持东南亚地区严肃游戏产业的发展。我们选择在新加坡建立枢纽，因为我们相信新加坡具备应有的资源和潜力。”

  Mr Tim Luff, Director of Serious Games Institute of UK said: "We are very pleased to partner MDA in these exciting initiatives which we hope will catalyse the development of new serious game products in Singapore. The Serious Games Institute recognizes the need to establish a key hub in Asia as a way to progress research, widen partnerships and support the growth of serious games across South East Asia. We chose to establish a dedicated hub in Singapore as we believe Singapore has the necessary resources and potential in this area."

  英国具有欧洲最强的创业产业之一，英国和新加坡游戏公司之间的合作也很普遍。近来，Digital 2.0——英国的顶级严肃游戏公司跟新加坡的Rockmoon公司达成合作，共同开发以气候变化为主题的一系列iPhone小游戏，预计在2011年4月 完成。

  The United Kingdom has one of the strongest creative industries in Europe and collaborations between game companies from UK and Singapore are not unique. Recently, Digital 2.0, a leading serious games company from UK has partnered Singapore's Rockmoon Pte Ltd to develop a series of iPhone mini-games on the subject of climate change. The games are expected to be ready by April 2011.